2011中國(guó)開(kāi)心網(wǎng)網(wǎng)站/媒介測(cè)量報(bào)告

目 錄

1 背景與方法

1.1 背景與宗旨

1.2 歷程與規(guī)模

1.3 機(jī)構(gòu)與合作

1.4 范疇與價(jià)值

1.5 流程與方法

2 開(kāi)心網(wǎng)網(wǎng)站測(cè)量

2.1開(kāi)心網(wǎng)網(wǎng)站整體受眾訪問(wèn)流量分析

2.1.1 開(kāi)心網(wǎng)網(wǎng)站受眾到達(dá)分析

2.1.1.1 開(kāi)心網(wǎng)網(wǎng)站受眾到達(dá)率

2.1.1.2 開(kāi)心網(wǎng)網(wǎng)站受眾到達(dá)人數(shù)

2.1.1.3 開(kāi)心網(wǎng)網(wǎng)站受眾到達(dá)人數(shù)占有率

2.1.2 開(kāi)心網(wǎng)網(wǎng)站頁(yè)面瀏覽數(shù)分析

2.1.2.1 開(kāi)心網(wǎng)網(wǎng)站總頁(yè)面瀏覽數(shù)

2.1.2.2 開(kāi)心網(wǎng)網(wǎng)站頁(yè)面瀏覽占有率

2.1.2.3 開(kāi)心網(wǎng)網(wǎng)站人均頁(yè)面瀏覽數(shù)

2.1.3 開(kāi)心網(wǎng)網(wǎng)站訪問(wèn)次數(shù)分析

2.1.3.1 開(kāi)心網(wǎng)網(wǎng)站總訪問(wèn)次數(shù)

2.1.3.2 開(kāi)心網(wǎng)網(wǎng)站訪問(wèn)次數(shù)占有率

2.1.3.3 開(kāi)心網(wǎng)網(wǎng)站人均訪問(wèn)次數(shù)

2.1.3.4 開(kāi)心網(wǎng)網(wǎng)站人均月度訪問(wèn)天數(shù)

2.1.4 開(kāi)心網(wǎng)網(wǎng)站訪問(wèn)時(shí)長(zhǎng)分析

2.1.4.1 開(kāi)心網(wǎng)網(wǎng)站總訪問(wèn)時(shí)長(zhǎng)

2.1.4.2 開(kāi)心網(wǎng)網(wǎng)站訪問(wèn)時(shí)長(zhǎng)占有率

2.1.4.3 開(kāi)心網(wǎng)網(wǎng)站人均訪問(wèn)時(shí)長(zhǎng)

2.2 開(kāi)心網(wǎng)網(wǎng)站受眾特征

2.2.1 開(kāi)心網(wǎng)網(wǎng)站受眾基本特征

2.2.1.1 開(kāi)心網(wǎng)網(wǎng)站受眾性別構(gòu)成比較統(tǒng)計(jì)

2.2.1.2 開(kāi)心網(wǎng)網(wǎng)站受眾年齡構(gòu)成比較統(tǒng)計(jì)

2.2.1.3 開(kāi)心網(wǎng)網(wǎng)站受眾婚姻狀況構(gòu)成比較統(tǒng)計(jì)

2.2.1.4 開(kāi)心網(wǎng)網(wǎng)站受眾網(wǎng)齡構(gòu)成比較統(tǒng)計(jì)

2.2.1.5 開(kāi)心網(wǎng)網(wǎng)站受眾日均上網(wǎng)時(shí)間構(gòu)成比較統(tǒng)計(jì)

2.2.2 開(kāi)心網(wǎng)網(wǎng)站受眾結(jié)構(gòu)分布

2.2.2.1 開(kāi)心網(wǎng)網(wǎng)站受眾行業(yè)構(gòu)成比較統(tǒng)計(jì)

2.2.2.2 開(kāi)心網(wǎng)網(wǎng)站受眾地區(qū)構(gòu)成比較統(tǒng)計(jì)

2.2.3開(kāi)心網(wǎng)網(wǎng)站受眾消費(fèi)能力

2.2.3.1 開(kāi)心網(wǎng)網(wǎng)站受眾月收入構(gòu)成比較統(tǒng)計(jì)

2.2.3.2 開(kāi)心網(wǎng)網(wǎng)站受眾月支出構(gòu)成比較統(tǒng)計(jì)

2.2.3.3 開(kāi)心網(wǎng)網(wǎng)站受眾職位構(gòu)成比較統(tǒng)計(jì)

2.2.3.4 開(kāi)心網(wǎng)網(wǎng)站受眾教育程度構(gòu)成比較統(tǒng)計(jì)

2.2.3.5 開(kāi)心網(wǎng)網(wǎng)站受眾月均互聯(lián)網(wǎng)消費(fèi)程度構(gòu)成比較統(tǒng)計(jì)

2.2.4 開(kāi)心網(wǎng)網(wǎng)站受眾三高人群分析

2.2.4.1 中國(guó)互聯(lián)網(wǎng)三高人群比例

2.2.4.2 開(kāi)心網(wǎng)網(wǎng)站受眾三高人群比例

3 開(kāi)心網(wǎng)網(wǎng)站競(jìng)爭(zhēng)對(duì)手競(jìng)爭(zhēng)狀況數(shù)據(jù)統(tǒng)計(jì)

3.1 競(jìng)爭(zhēng)對(duì)手網(wǎng)站受眾訪問(wèn)

3.1.1 競(jìng)爭(zhēng)對(duì)手網(wǎng)站受眾到達(dá)分析

3.1.1.1 競(jìng)爭(zhēng)對(duì)手網(wǎng)站受眾到達(dá)率

3.1.1.2 競(jìng)爭(zhēng)對(duì)手網(wǎng)站受眾到達(dá)人數(shù)

3.1.1.3 競(jìng)爭(zhēng)對(duì)手網(wǎng)站受眾到達(dá)人數(shù)占有率

3.1.2 競(jìng)爭(zhēng)對(duì)手網(wǎng)站頁(yè)面瀏覽數(shù)分析

3.1.2.1 競(jìng)爭(zhēng)對(duì)手網(wǎng)站總頁(yè)面瀏覽數(shù)

3.1.2.2 競(jìng)爭(zhēng)對(duì)手網(wǎng)站頁(yè)面瀏覽占有率

3.1.2.3 競(jìng)爭(zhēng)對(duì)手網(wǎng)站人均頁(yè)面瀏覽數(shù)

3.1.3 競(jìng)爭(zhēng)對(duì)手網(wǎng)站訪問(wèn)次數(shù)分析

3.1.3.1 競(jìng)爭(zhēng)對(duì)手網(wǎng)站總訪問(wèn)次數(shù)

3.1.3.2 競(jìng)爭(zhēng)對(duì)手網(wǎng)站訪問(wèn)次數(shù)占有率

3.1.3.3 競(jìng)爭(zhēng)對(duì)手網(wǎng)站人均訪問(wèn)次數(shù)

3.1.3.4 競(jìng)爭(zhēng)對(duì)手網(wǎng)站人均月度訪問(wèn)天數(shù)

3.1.4 競(jìng)爭(zhēng)對(duì)手網(wǎng)站訪問(wèn)時(shí)長(zhǎng)分析

3.1.4.1 競(jìng)爭(zhēng)對(duì)手網(wǎng)站總訪問(wèn)時(shí)長(zhǎng)

3.1.4.2 競(jìng)爭(zhēng)對(duì)手網(wǎng)站訪問(wèn)時(shí)長(zhǎng)占有率

3.1.4.3 競(jìng)爭(zhēng)對(duì)手網(wǎng)站人均訪問(wèn)時(shí)長(zhǎng)

3.2 競(jìng)爭(zhēng)對(duì)手網(wǎng)站受眾特征

3.2.1 競(jìng)爭(zhēng)對(duì)手網(wǎng)站受眾基本特征

3.2.1.1 競(jìng)爭(zhēng)對(duì)手網(wǎng)站受眾性別構(gòu)成比較統(tǒng)計(jì)

3.2.1.2 競(jìng)爭(zhēng)對(duì)手網(wǎng)站受眾年齡構(gòu)成比較統(tǒng)計(jì)

3.2.1.3 競(jìng)爭(zhēng)對(duì)手網(wǎng)站受眾婚姻狀況構(gòu)成比較統(tǒng)計(jì)

3.2.1.4 競(jìng)爭(zhēng)對(duì)手網(wǎng)站受眾網(wǎng)齡構(gòu)成比較統(tǒng)計(jì)

3.2.1.5 競(jìng)爭(zhēng)對(duì)手網(wǎng)站受眾日均上網(wǎng)時(shí)間構(gòu)成比較統(tǒng)計(jì)

3.2.2 競(jìng)爭(zhēng)對(duì)手網(wǎng)站受眾結(jié)構(gòu)分布

3.2.2.1 競(jìng)爭(zhēng)對(duì)手網(wǎng)站受眾行業(yè)構(gòu)成比較統(tǒng)計(jì)

3.2.2.2 競(jìng)爭(zhēng)對(duì)手網(wǎng)站受眾地區(qū)構(gòu)成比較統(tǒng)計(jì)

3.2.3 競(jìng)爭(zhēng)對(duì)手網(wǎng)站受眾消費(fèi)能力

3.2.3.1 競(jìng)爭(zhēng)對(duì)手網(wǎng)站受眾月收入構(gòu)成比較統(tǒng)計(jì)

3.2.3.2 競(jìng)爭(zhēng)對(duì)手網(wǎng)站受眾月支出構(gòu)成比較統(tǒng)計(jì)

3.2.3.3 競(jìng)爭(zhēng)對(duì)手網(wǎng)站受眾職位構(gòu)成比較統(tǒng)計(jì)

3.2.3.4 競(jìng)爭(zhēng)對(duì)手網(wǎng)站受眾教育程度構(gòu)成比較統(tǒng)計(jì)

3.2.3.5 競(jìng)爭(zhēng)對(duì)手網(wǎng)站受眾月均互聯(lián)網(wǎng)消費(fèi)程度構(gòu)成比較統(tǒng)計(jì)

3.2.4 受眾三高人群分析

3.2.4.1 中國(guó)互聯(lián)網(wǎng)三高人群比例

3.2.4.2 競(jìng)爭(zhēng)對(duì)手網(wǎng)站受眾三高人群比例

4 附錄：DCCI簡(jiǎn)介